Official DANGER Launch Press Release


September 8, 2014


DANGER Communications starts from humble roots and promises to stay humble, supporting local indie businesses.

OTTAWA—DANGER Communications, Ottawa’s newest boutique marketing firm, opened its doors for business this month. The ‘little biz that could’ aims to support other local businesses and talent with its grassroots approach to marketing.

“I started DANGER because I wanted to work with businesses I felt passionate about promoting,” says Jordan Danger, founder and Creative Director of DANGER Communications. “At DANGER, we believe that marketing can be a force for good instead of evil.”

DANGER offers the usual range of marketing and communication services for clients—promotional campaigns, social media strategies, event coordination, and content development—but with a special twist: their focus is on local independent businesses, an industry that has often been excluded from traditional marketing opportunities because of modest resources.

“We work hard to provide a range of services that are actually affordable for independent businesses,” explains Danger. “Our economy, food security, and creative community should be a priority. We’ve chosen to focus on these smaller businesses rather than chasing big profit-builders like major franchises.” Danger herself has been a supporter of indie artisans and businesses for many years, with her various blogs spotlighting the indie industry.

Jordan Danger spent ten years working in the non-profit field, developing and promoting programs for underprivileged populations, before making the transition to more traditional marketing. She says the time spent in charitable work taught her creative ways to perform great outreach with limited resources. DANGER recognizes that resources are limited in small-scale operations, so monthly marketing packages start at rates lower than the cost of a part-time staff would cost a business. DANGER also utilizes local talent as often as possible, working with local Algonquin grads from fields like graphic design and web development.

Jordan Danger herself comes from humble roots. Ten years ago, she was living in social housing and working a service job. Over the course of the next decade, Danger put herself through college, received awards for her thousands of hours of volunteerism, and became a teacher at Algonquin College. Her first major marketing project was her viral wedding blog, where she managed to assemble a $30,000 wedding for virtually free, using social media to barter, trade, and borrow items. This success changed her career path, and over the next five years, Danger distinguished herself in the marketing field as a crafty creative genius, working with both businesses and non-profits to increase their outreach.

“I know what it’s like to start from scratch and build everything from the ground-up,” says Danger. “I think independent businesses are the backbone of our economy and need to be supported. I’m so happy we get to spend our days here at DANGER doing good with good businesses.”

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